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- Customer Programs and Communication + (This primer identifies popular and effecti … This primer identifies popular and effective water efficiency and conservation programs, and communication and outreach strategies that have been used by California water utilities to educate customers, influence water use behaviors, and realize water savings. This primer contains the following: *An index of water efficiency programs; *Strategies for how water providers can communicate with their customers; *Strategies for how water providers can communicate with the media; and *References linking examples of effective water efficiency programs and communication strategies.ncy programs and communication strategies.)