Community based social marketing

CalWEP has prepared a Community-Based Social Marketing (CBSM) resource package. It consists of the following three components: (1) CBSM Case-Study Review Summary Report, (2) CBSM Pilot Framework Design, and (3) CBSM Landscape and Outdoor Water Survey and Best Practices Guidance Document. This off-the-shelf resource package is intended to provide water agencies and other interested parties with background knowledge and an initial blueprint for launching their own CBSM program. The project was funded by DWR’s California Water Efficient Products Initiative grant. EBMUD served as the primary grantee and CalWEP a primary signatory. Both CalWEP staff, and the consulting firm Cadmus, Inc. developed the materials, with feedback from a subset of CalWEP members. The survey has been pre-loaded to CalWEP’s Online SurveyMonkey account and is available for transfer to other SurveyMonkey account holders. Public release of the complete CBSM resource package is scheduled for Winter 2017 (see Highlighted Resources for pdf downloads of the survey and survey guide).

How CBSM works

At a practical level, CBSM combines psychological knowledge with applied research methods to provide a usable framework for practitioners to promote behavior change across diverse settings. Ultimately, CBSM strategies seek to identify and remove barriers to a desired behavior change, while simultaneously promoting associated benefits of the behavior. Practitioners follow a five-step approach, that includes piloting specific CBSM interventions prior to rolling out a broad-scale program. These steps include:

  1. Selecting Behavior(s),
  2. Identifying Barriers and Benefits,
  3. Developing Strategies,
  4. Piloting, and
  5. Broad-scale Implementation and Evaluation.

When applied to environmental initiatives CBSM can prompt behaviors that help curb resource consumption. In recent years, CBSM has emerged as a promising framework for promoting energy efficiency and other sustainability-related behaviors. Effective CBSM strategy address barriers while promoting social, environmental and personal benefits, such as lower monthly utility expenses.

Ongoing work

The CBSM resource package is being released in winter 2017. Please contact lisa@calwep.org for more information on this project.

Has general subjectBranding, education and messaging +
Has introductionCalWEP has prepared a Community-Based Soci
CalWEP has prepared a Community-Based Social Marketing (CBSM) resource package. It consists of the following three components: (1) CBSM Case-Study Review Summary Report, (2) CBSM Pilot Framework Design, and (3) CBSM Landscape and Outdoor Water Survey and Best Practices Guidance Document. This off-the-shelf resource package is intended to provide water agencies and other interested parties with background knowledge and an initial blueprint for launching their own CBSM program. The project was funded by DWR’s California Water Efficient Products Initiative grant. EBMUD served as the primary grantee and CalWEP a primary signatory. Both CalWEP staff, and the consulting firm Cadmus, Inc. developed the materials, with feedback from a subset of CalWEP members. The survey has been pre-loaded to CalWEP’s Online SurveyMonkey account and is available for transfer to other SurveyMonkey account holders. Public release of the complete CBSM resource package is scheduled for Winter 2017 (see Highlighted Resources for pdf downloads of the survey and survey guide).
downloads of the survey and survey guide). +
Has primary imageCBSM Case Study Logo.png +
Has resource fileCalWEP CBSM Survey Landscape & Outdoor Water Survey.pdf + and CalWEP CBSM Survey Best Practices Guide.pdf +
Has source URLhttp://www.cbsm.com/public/world.lasso +
Is publication typeReports and studies +